Program Plus pro vás (Plus for you) is composed of digital content marketing, traditional PR and events. The goal is to promote Nestlé’s commitment to the balanced lifestyle of its customers in Czech Republic and Slovakia.
The idea behind the program was to give valuable content to users on a branded platform to influence the brand perception. We developed the content strategy and created all of the content internally, including cooperation with third party experts, and helped the client develop the online platform. This effort went hand-in-hand with traditional PR promotion of selected topics related to having a balanced lifestyle, which contributes to the overall reach of the campaign.
Plusprovas.cz is the biggest branded website for balanced lifestyle in the Czech Republic and Slovakia with combined monthly visits of over 50K. The PR topics of the campaign are getting regular traction in local media.